Behind The Brand

 Hi, everyone! It's been a minute since a blog has happened. We had our focus elsewhere during the Christmas holiday. As you know, (if not, check out our About Us section), we are both teachers. We have had a transition time back to school...getting back to the teaching and tutoring routine...etc. We are ready now to show you some more behind the brand fun! We knew, when we opened for business, that we wanted to be a presence in the community. We didn't want to just be online. So we chose to also do some pop up boutiques. Our first...

After you get all the legal stuff done, the fun starts!  First, choose an e commerce platform. I won't bore you with the details of that on this post.  LOTS AND LOTS of research. There were pros and cons lists. I will say that. We settled on the one that felt right for our business. The reviews boasted of easy 1 1/2 hour store design. That was definitely on the pro list. We both have college degrees. We figured we'd knock that out with time to spare. We grabbed some snacks, headed to Shelly's house, and set up our online...